For this project, I collaborated with the New Mexico State Land Office, the agency responsible for managing over 13 million acres of state trust land to generate revenue for public schools, universities, hospitals, and other institutions in New Mexico.

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As part of their rebranding initiative, I created large-scale banners and posters that highlight the importance of land stewardship and community connection. To capture the spirit of the people most impacted by the office’s work, I photographed and interviewed local residents, weaving their stories and portraits into the final designs. These authentic voices became the centerpiece of the campaign, giving the visuals a strong human element that resonated directly with viewers.

 

By combining bold typography, impactful imagery, and thoughtful layouts, the final work presented a fresh, community-focused identity for the State Land Office while strengthening public awareness of its mission.