For the Greenline rebrand, I developed a cohesive visual identity that reflects the shop’s focus on plants, sustainability, and creativity while appealing to a younger, design-conscious audience. The brand system centers on a playful logotype where organic linework sprouts into whimsical botanical shapes, paired with a warm, nature-inspired color palette of muted greens, earthy browns, and soft pastels.

 

To bring personality and flexibility to the brand, I designed a custom pattern of abstract flowers, clouds, and spark-like icons that can be adapted across different touchpoints, from tags to promotional graphics. The visual language is modern yet approachable, balancing clean typography with hand-drawn, organic elements that highlight the shop’s community-driven values.

 

My goal was to create a brand identity that not only catches the eye but also makes people smile,  something that feels fun, sustainable, and creative while still polished enough to stand out in a competitive retail setting.